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Too Busy To Fundraise
Written by experienced non-profit professionals, Too Busy To Fundraise offers news and tips on fundraising, marketing and communications for newbies and hardened veterans alike.
Category Archives: major gifts
The Most Effective Ask
I listen to a lot of podcasts—it’s what I do at the gym. And at the top of many of them there is a request for support. “Umm,” I always think as I am on the treadmill or lifting weights, … Continue reading
Posted in cultivation, development, fundraising, major gifts, the ask
Tagged cultivation, fundraising
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Making the Best Moves
My husband will tell you that I am not a sport fan. I don’t get the allegiance to teams and I certainly don’t understand how an Indians win or loss can color his mood for days. As a kid in … Continue reading
Posted in boards, development, development programs, fundraising, individual giving, major gifts
Tagged boards, fundraising, moves management
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A Meditation on Rejection
I could lie to you. I could tell you that it’s not personal. You’ll learn to shake it off just like a dog shakes off water. Besides, every door that closes leads to another one to open. Or some such … Continue reading
Posted in boards, development, fundraising, major gifts
Tagged boards, fundraising, Motivating, Rejection
4 Comments
Not Begging
Years ago, I worked with a man who insisted on telling prospects that we were “equal opportunity beggars.” For some reason, some people thought that was so cute and terribly clever. I was enraged. I was a fundraiser, not a … Continue reading
Donors Not Dollars
Fundraisers are exceedingly proud of the money they raise. They are particularly proud when it is more money than what was raised the prior year. Already I have two problems. Even in a staff-centered development operation, fundraisers alone do not … Continue reading
Posted in donor centered fundraising, fundraising, major gifts
2 Comments


