Too Busy To FundraiseWritten by experienced non-profit professionals, Too Busy To Fundraise offers news and tips on fundraising, marketing and communications for newbies and hardened veterans alike.
Category Archives: stewardship
In the recent Slate Political Gabfest, John Dickerson talked about a study that showed the positive effects of gratitude. Participants were asked to critique someone’s cover letter. Those who simply received an acknowledgement of the work they did were far less … Continue reading
I think I am a classic case of how not to cultivate a donor. Aside from regular mail solicitations, only once did I receive a phone thank you from (the organization). It’s such a little thing, but I was … Continue reading
Serendipity, aside from being a long-ago restaurant I used to enjoy, is having things –usually positive things–occur by chance. So it was when I read in the Chronicle of Philanthropy that according to IRS figures, individual giving to nonprofits dropped … Continue reading
Years ago, when I was a school-based development director at a large research university, part of my job was to draft thank you letters for my dean for the gifts that came in. Elsewhere in the University, acknowledgements of receipt … Continue reading