Too Busy To FundraiseWritten by experienced non-profit professionals, Too Busy To Fundraise offers news and tips on fundraising, marketing and communications for newbies and hardened veterans alike.
Tag Archives: donor retention
Lately, all my workshops are about donor development. It’s what much of my consulting focuses on also. How can we turn a prospect into a donor? But first, there needs to be clarity on what –or more accurately, who—is a … Continue reading
My sister is always a topic when I teach. As I tell the participants of the workshops I lead, she and I are mirror images of each other. I live on the west coast; she lives on the east. I … Continue reading
The one thing you cannot do enough is thank your donors for their generosity. Clearly, however, this is not something we do well. Donor attrition rates continue to be high, while donor retention programs at most nonprofits seem to be … Continue reading
“I love what we do,” the Board member told me. “Our cause is amazing, but I won’t introduce my friends and colleagues to the organization.” I hear words to this effect all to often. Great mission, good programs, lousy treatment … Continue reading