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Tag Archives: marketing
On Being a Development Director
Working with many different nonprofit organizations as I do, I get to see a wide range of development director jobs. Mostly, when I read the job description or talk to the person in the job, I can only shake my … Continue reading
Fundraising Creatively, Responsively and Effectively
I love to think of myself as a free-spirit. Someone who “goes with the flow.” Creative, responsive, not bound by rules. The reality is something quite different. The more I understand what I need to do and how I am … Continue reading
Posted in fundraising, planning
Tagged donor cultivation, fundraising success, Goal-setting, marketing, memory failures, planning, productivity
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Better and Best
We were travelling on the Docklands Light Rail. The sign above the door exhorted passengers to make the DLR “faster, cleaner, safer.” “That seems wrong,” I commented to my husband. “Now I’m thinking that the DLR is somehow slow, dirty … Continue reading
Features or Benefits
Years ago, I was an insurance agent (now you know why I think fundraising is fun). I didn’t love the insurance aspect, but I did love all the sales training we got. One of the things that was constantly drilled … Continue reading
Have Your Say
Nancy Schwartz (http://www.nancyschwartz.com) is a favorite of mine. She gets that nonprofits need to speak with their audience and not just to it. One of the most valuable things she does is the Taggies. And you have a chance to … Continue reading
