Tag Archives: messaging

How Many Times Do I Have To Tell You?

Posted on October 5, 2011 by

sinks in.  But I’m a mother, so I know that 11 times isn’t enough.  If you don’t believe me, just think about how often in your own life people swear they never, ever heard the thing you know you’ve told … Continue reading →

Posted in case statements, communication, making a case | Tagged , | 2 Comments

Better and Best

Posted on July 7, 2011 by

We were travelling on the Docklands Light Rail.  The sign above the door exhorted passengers to make the DLR “faster, cleaner, safer.” “That seems wrong,” I commented to my husband.  “Now I’m thinking that the DLR is somehow slow, dirty … Continue reading →

Posted in branding, communication, marketing | Tagged , | Leave a comment