Yes

Is Direct Mail Dead? – Philanthropy.com:

“‘The economics of direct mail are failing,’ writes Mark Rovner, a fund-raising consultant on the blog Sea Change Strategies. ‘That is more or less an uncontroverted fact It costs more to mail, and fewer new donors come back with each mailing. This trend has been masked somewhat by higher average gifts by donors you already have, but sooner or later, the acquisition crisis is going to affect bottom lines. For some, it already has.'”

Advertisements

About Denise

Internet and media strategies for nonprofits, film, travel writing and photography
This entry was posted in direct mail. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s