Pardon the ALL CAPS Notebook – The Only Measurement That Matters Is Money:

“The only MEASUREMENT that really matters is MONEY (INCOME) raised to FUND THE VISION and SIGNIFICANTLY INCREASE YOUR IMPACT. Many of you want to argue/debate this with me. (You may be bringing a knife to a gun fight.) Yes, it’s about relationships. But, it’s about MAXIMIZING the RELATIONSHIP… AT THIS GIVEN MOMENT.

I’m becoming more mellow with age, but the word/concept of ‘cultivation’ still makes me gag. Even things like ‘stewardship’ and ‘donor relations’ don’t work as part of your model or strategy IF there is no GIFT… no INVESTMENT… no MONEY/INCOME!!!”


About Denise

Internet and media strategies for nonprofits, film, travel writing and photography
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