Fundraising For Whose Good?

Fundraising is changing. But some things remain depressingly the same. The Chronicle of Philanthropy reports that “(n)ew figures from the California attorney general’s office show that solicitation firms pocketed nearly half of the money they raised on behalf of nonprofits last year…” That’s why I won’t give to people who come knocking on my door for charitable gifts and am loathe to give on line unless I know, really know, that the organization itself has organized and is running the calling.

While I don’t believe particularly that nonprofits need to have the lowest overhead in creation, I do think that monies raised should go to the organization for which it was given.

Personally, I’m okay if a fair share goes to pay reasonable salaries to the staff who do such a good job, or to provide other necessary resources to meet their important missions. But I’m not okay paying for another business’s profit.

Not all third party vendors are so predatory. The same report in the Chronicle mentions the fundraising platform Network for Good. “Groups that used its software,” says the Chronicle, “raised $230.6 million last year and kept 97 percent.”

That, I would agree, is definitely for the good.


Janet Levine works with nonprofits, helping them to increase fundraising results and motivate their boards. Learn more at While there, sign up for the free monthly newsletter and contact Janet for a free 30 minute consultation.



About janetlevineconsulting

For over 20 years, Janet Levine has worked for and with nonprofit and educational organizations, helping to grow their advancement programs. Her consulting company, Janet Levine Consulting, serves a wide range of organizations from small, all-volunteer agencies to major national organizations. She regularly teaches courses in non-profit management, fundraising and grant development, both face-to-face and online at In addition to her nonprofit work, Janet brings years of experience as a business and sales manager in the for-profit sector. She has an MBA from the Graziadio School of Business at Pepperdine University.
This entry was posted in fundraising and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s