Reaching the (Fundraising) Top

I am a counter.  That’s how I know that there are 276 stairs up to the Baldwin Hills Scenic imagesoverlook.   Or maybe it is 278.  For not only am I a counter, but I am a careless one.  I blame the voices in my head—the ones that reiterate over and over whatever it is that I am focused on today.  Or the other, more random (and more frequent) ones that start and stop thoughts with frightening regularity.

I think I count because I want to control my environment.  If I know how many steps I have to climb, then I am in charge.  Written down in stark black and white that seems crazy.  And yet, I still count.  For example, we have now 121 words (122).

But my purpose was more than counting.  Indeed, yesterday, after I climbed the stairs and started making my way down the road, I thought this posting  out in my head.  It started with counting, then moved into…what?  I cannot remember, though I am sure it was pretty brilliant.

This is a recurring problem.  I think about things, intend to follow through with them, but don’t.  Why?

Probably because, like you, I’m hoping for a magic bullet.  The one thing that will solve IT all, whatever IT might be.

magicIf only I had a magic bullet, I wouldn’t write my best material in the shower or at the gym or while I am walking down a steep road;  I’d do it when I was sitting down, at the computer or pen in hand.  I wouldn’t think of all the perfect  words I’d use, I’d simply use them. In short, I’d be on top of it all in real time, every time.

But there is no magic bullet and I’m not on top of anything most days.

If this sounds like you—especially you and fundraising—welcome to the club.  The hardest part of being a consultant, I find, is getting my clients to focus and make time for the very thing they hired me to help them with.  Often, ironically, that is the fact that they don’t seem to have time to get out from under and get out to meet with prospects.

Over the years, I learned that there is a magic bullet (of sorts) in fundraising.  It is this: Be consistent.  Don’t start and stop; don’t do one thing once then drop it for another.

That consistency means that even though you don’t have time to do whatever it is, you do it anyway.  And somehow we always find the time.

Which is the true magic bullet.  While I hate quoting slogans, in some ways Nike had it right.  We agonize, we avoid, we plan, then we plan to plan.  What we really need to do is to sit down and do it.

If “it” seems too daunting—and it generally does—then break it down into manageable pieces.  That’s why I count.  Two hundred and seventy something steps are too many to climb.  But one—that I can do.  And then another, and another, until I—like you—reach the top.


Janet Levine helps her clients get to the top by moving them from mired to inspired.  fundraisers-coverLearn more at  While there, sign up for the newsletter and a 30-minute free consultation.  And if you want to get fluent in fundraising, buy Compelling Conversations for Fundraisers, available at Amazon.


About janetlevineconsulting

For over 20 years, Janet Levine has worked for and with nonprofit and educational organizations, helping to grow their advancement programs. Her consulting company, Janet Levine Consulting, serves a wide range of organizations from small, all-volunteer agencies to major national organizations. She regularly teaches courses in non-profit management, fundraising and grant development, both face-to-face and online at In addition to her nonprofit work, Janet brings years of experience as a business and sales manager in the for-profit sector. She has an MBA from the Graziadio School of Business at Pepperdine University.
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