Too Busy To FundraiseWritten by experienced non-profit professionals, Too Busy To Fundraise offers news and tips on fundraising, marketing and communications for newbies and hardened veterans alike.
Author Archives: janetlevineconsulting
In my online grants class, students often get confused between objectives—what we are trying to accomplish—and activities—the way (how) we will accomplish our objectives. It’s an important difference, and has huge implications for things like evaluation plans (how we assess our … Continue reading
“How many of you,” I typically ask when I’m brought in to talk with a board about fundraising, “joined this board because you couldn’t wait to ask your friends for money?” You can guess how many raise their hands. Not … Continue reading
Dear “SALU” said the appeal, obviously missing the important step of mail merge. Dear SALU, alas, wasn’t the only error. The next sentence asked me–as a regular donor–to continue helping to do what they do. But I’m not a regular … Continue reading
“Charitable Giving In The U.S. Reached All-Time High In 2016: $390 Billion,” trumpets the headline in the Chronicle of Philanthropy. But that just seems bogus. A more important fact is that charitable giving was at 2.1% of GDP—again. In fact, … Continue reading