Category Archives: Ask

How Much is Too Much?

It’s official.  I am a Millennial.  At least as far as nonprofits who send out emails are concerned. According to a study by Grey Matter Research, millennials get 27 emails a week, while people 65 and older (my natural habitat), say … Continue reading

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Ask if you are going to ask

The other day, an email appeared in my inbox, telling me all about a new hoopla. It told me why I was chosen (good), what it would give me (okay, but I would have preferred an impact or why it … Continue reading

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Whose Needs Matter?

The eblast started by announcing “Save (our Organization)”  then mentioned a matching fund challenge.  That was good;  matching funds work.  But they work best when the appeal is also enticing.  Save us sounds too much like, “We are so bad … Continue reading

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On Asking

The other night I was the speaker at a Junior League general membership meeting.  My topic was about the fundraising ask.  But even before I got up to talk, one of the members gave the best workshop on why asking … Continue reading

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Don’t Let Technology Be Your Fundraiser

Technology.  I love it.  I hate it.  It’s made keeping in touch so much easier.  It’s made being meaningful about those touches so much more difficult.  That’s a minor problem when you are talking about your personal network.  It’s a … Continue reading

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