Category Archives: cultivation

Steps to Success

As someone who does a lot of training, I appreciate the importance of making sure that my audience is hearing what I think I am saying.  One way to ensure that is to regularly define my terms.  Fundraising, like all … Continue reading

Posted in cultivation, fundraising | Tagged , , | Leave a comment

Let’s NOT Have Lunch

I had just mentioned qualifying meetings as an important step as you are researching potential major donors. A woman in the audience raised her hand and talked about how impossible it was to get prospects and donors to say yes to … Continue reading

Posted in cultivation | Tagged , , | Leave a comment

Getting Prospects Ready

Cultivation.  The steps we take to move a prospect toward being a donor (always remembering that the best prospect is an existing donor!). When I ask new clients or participants in my workshops how they currently cultivate their donors, I … Continue reading

Posted in cultivation | Tagged , , | 1 Comment

Are You Cultivating or Just Touching?

Cultivation.  The steps you take to move a prospect closer to becoming a donor.  All the things you do to build a relationship; the way you make your donors feel that they are a part of your organization and that … Continue reading

Posted in cultivation, fundraising | Tagged , , | Leave a comment

Cultivation is the Key

At a conference recently, a colleague noted that people engaged in fundraising don’t ask enough.  I demurred.  I think they do ask—but not always appropriately.  What is missing is cultivation. The dictionary definition of cultivation is : To promote or … Continue reading

Posted in Ask, cultivation | Tagged , , | Leave a comment