Too Busy To FundraiseWritten by experienced non-profit professionals, Too Busy To Fundraise offers news and tips on fundraising, marketing and communications for newbies and hardened veterans alike.
Category Archives: direct mail
Dear “SALU” said the appeal, obviously missing the important step of mail merge. Dear SALU, alas, wasn’t the only error. The next sentence asked me–as a regular donor–to continue helping to do what they do. But I’m not a regular … Continue reading
When I first started in the fundraising racket, direct mail was not just de rigueur in order to reach out to large audiences; it was probably the most effective and efficient way to raise unrestricted, annual funds. I started direct … Continue reading
Fundraising, as we all know, is the right person asking the right prospect for the right amount of support for the right project at the right time. It’s also asking for that support in the right way. What that way … Continue reading