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Category Archives: fundraising
Fundraising Increases?
Online fundraising is up some percent over last year! Giving Tuesday grew by another percent! Headlines like this give me a headache. The articles that accompany them usually make that headache worse. These could be citing important information. For example, … Continue reading
How Much is Too Much?
It’s official. I am a Millennial. At least as far as nonprofits who send out emails are concerned. According to a study by Grey Matter Research, millennials get 27 emails a week, while people 65 and older (my natural habitat), say … Continue reading
Visualizing Your (Fundraising) Future
Eleven years ago, when a new president was appointed at the university where I served as Vice President of University Advancement, I knew my days were numbered. I also knew that I should get the word out to my networks … Continue reading
A Seriously Bad Fundraising Appeal
I thought it must be spam. Surely a large and reputable nonprofit would never send such a poorly conceived and badly written email. But no. It is apparently legit. Sigh. Double sigh It starts nicely enough. The first two words … Continue reading
Steps to Success
As someone who does a lot of training, I appreciate the importance of making sure that my audience is hearing what I think I am saying. One way to ensure that is to regularly define my terms. Fundraising, like all … Continue reading
