Category Archives: marketing

Say What You Want To Say

It’s that time and my mailbox—both actual and electronic—is filling with annual reports.  I’m always of several minds about these, but that is for a different blog.  This one is about the way nonprofits often report their expenses and revenues … Continue reading

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Better and Best

We were travelling on the Docklands Light Rail.  The sign above the door exhorted passengers to make the DLR “faster, cleaner, safer.” “That seems wrong,” I commented to my husband.  “Now I’m thinking that the DLR is somehow slow, dirty … Continue reading

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Features or Benefits

Years ago, I was an insurance agent (now you know why I think fundraising is fun).  I didn’t love the insurance aspect, but I did love all the sales training we got.  One of the things that was constantly drilled … Continue reading

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Getting Respect

It’s true—to steal a line from the late Rodney Dangerfield—that fundraisers don’t get no respect.  Especially internally in their own organizations. Too often, the very people whose work we are working hard to support, are the ones who (honestly) don’t … Continue reading

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Making a Point

Taglines. Those great, pithy sayings that well, say it all. You know—Nike’s Just Do It. Apple’s Think Different. It’s those few words that catch the essence of who you are or want to be (or, when we’re talking marketing and … Continue reading

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