Too Busy To FundraiseWritten by experienced non-profit professionals, Too Busy To Fundraise offers news and tips on fundraising, marketing and communications for newbies and hardened veterans alike.
Category Archives: Planned Giving
My CPA friend tells me how shocked he is that most of his clients don’t maximize their charitable giving deductions. More to the point, he is surprised at what a cruddy job of soliciting most nonprofits do. The problem, of … Continue reading
When I started fundraising way back in the 1980’s, Planned Giving (always capitalized!) was a very specialized field. Planned Giving officers were almost always lawyers or CPA’s and their jobs were mainly to help donors who had already decided to … Continue reading
A fair number of my clients have figured out that along with raising enough funds for today, they need to start now on raising enough funds for tomorrow. That means endowment, and that typically means planned gifts. While cash today … Continue reading
We were talking about planned giving as a way that some donors could make larger gifts without negatively impacting their families or their current lifestyle. Some of the people on the development committee were really against the idea of allowing … Continue reading