Category Archives: prospecting

Engaging Suspects

A reader asked if I have “new strategies to take lists of people I have that I know are interested in our type of nonprofit but I don’t have a referral or a direct connection….But I do have a really … Continue reading

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Know Thy Donors

There are approximately 1.4 million nonprofits in the US, according to the National Center for Charitable Statistics, and fewer than 50,000 or so use any type of professional fundraising and constituent relationship management (CRM) software. I don’t remember where I … Continue reading

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Your Inner Circle

In the larger conversation about fundraising, the most important element is often overlooked. No, it’s not how do I make an ask, it’s who are we bringing to the table. Board members, understandably, don’t want to focus on their friends. … Continue reading

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Developing Donors

Lately, all my workshops are about donor development. It’s what much of my consulting focuses on also.  How can we turn  a prospect into a donor?  But first, there needs to be clarity on what –or more accurately, who—is a … Continue reading

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The Dating Game

For too long, I’ve sketched out the development process as a circle with arrows, labeling each with the 4 “I”’s of fundraising. But I’ve both gotten bored with looking at it and concerned that leaves out a most important factor—stewardship … Continue reading

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