Category Archives: prospecting

Prospecting Beyond the Usual Suspects

Change is hard.  Most of us would rather stick with what and who we know even if that means that things aren’t optimal.  But unless you are one of the lucky ones—an organization with unlimited prospects who all have huge … Continue reading

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Keeping Donors

There are two immutable facts about fund raising. The first is that it is all about relationships. The second, which follows seamlessly on the first, is that your best prospect is an existing donor–if you have treatedthat donor well. A … Continue reading

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Fundraise Sustainably

Donor retention is (or should be) an area of great concern to most nonprofits.  The average year-to-year retention rate according to most studies hovers around 50%.  That is, half of an organization’s donors stay with them—and half go away. Even … Continue reading

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Prospecting for Gold

Fundraising, as we all know, is all about relationships.  Bonds with Board members, connection to your mission, past or present relationship with what your organization does—all are keys to creating donors from prospects and prospects from strangers. Too often, however, … Continue reading

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The Wrong Ask

I don’t know about you, but it is getting so that I had to answer my home phone.  If it’s not an automated voice telling me that President Obama is doing something, it’s another automated voice telling me something about … Continue reading

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