Tag Archives: annual giving

The Whole Story

By tomorrow, when I’ve finally clicked through the hundreds of emails I am sure are on their way to my inbox, somewhere it will be said that Giving Tuesday was a great success;  more money was raised this year than … Continue reading

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Don’t Be a Cannibal

Last year—as he had for several years—John (needless to say, not his real name) made $1,000 gift to the annual fund. Based on that, Shelly (also not a real name), the development director, asked John this April to be a … Continue reading

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That End of the Year Appeal

As summer draws to a close and we head into September, a lot my clients are thinking end of the year. That means end of the year appeals. And I spend a lot of time trying to convince them not … Continue reading

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Nurture Donors, Don’t Chase Dollars

I’m on a mission. To move fundraising from the mindset of chasing dollars to that of nurturing donors. And I think it will take more than simply saying “Donor-centered fundraising.” To me it starts with the way we define fundraising … Continue reading

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Making Your End Of The Year Calls Productive

End of the year often means scrambling.  Trying to get the most in before the new year is upon us.  For many nonprofits that means the infamous phone follow up to the annual appeal. This calling is critical—all studies show … Continue reading

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