Too Busy To FundraiseWritten by experienced non-profit professionals, Too Busy To Fundraise offers news and tips on fundraising, marketing and communications for newbies and hardened veterans alike.
Tag Archives: annual giving
By tomorrow, when I’ve finally clicked through the hundreds of emails I am sure are on their way to my inbox, somewhere it will be said that Giving Tuesday was a great success; more money was raised this year than … Continue reading
Last year—as he had for several years—John (needless to say, not his real name) made $1,000 gift to the annual fund. Based on that, Shelly (also not a real name), the development director, asked John this April to be a … Continue reading
As summer draws to a close and we head into September, a lot my clients are thinking end of the year. That means end of the year appeals. And I spend a lot of time trying to convince them not … Continue reading
I’m on a mission. To move fundraising from the mindset of chasing dollars to that of nurturing donors. And I think it will take more than simply saying “Donor-centered fundraising.” To me it starts with the way we define fundraising … Continue reading