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Tag Archives: annual giving
Visualizing Your (Fundraising) Future
Eleven years ago, when a new president was appointed at the university where I served as Vice President of University Advancement, I knew my days were numbered. I also knew that I should get the word out to my networks … Continue reading
Endowing the Annual Gift
Planned Giving is often considered highly technical. People who make planned gift often do (or did) so for the tax benefits. And sometimes that nears creating sophisticated vehicles and creating programs or plans that will meet their donor’s needs. But … Continue reading
More Giving Online. So What?
“Online Giving Up Over Previous Years” the headline read. As if that means anything. Thirty years ago, when I started my fundraising career, headlines could have read “Credit Card Giving Up Over Previous Years” and it would have had the … Continue reading
The Whole Story
By tomorrow, when I’ve finally clicked through the hundreds of emails I am sure are on their way to my inbox, somewhere it will be said that Giving Tuesday was a great success; more money was raised this year than … Continue reading
Don’t Be a Cannibal
Last year—as he had for several years—John (needless to say, not his real name) made $1,000 gift to the annual fund. Based on that, Shelly (also not a real name), the development director, asked John this April to be a … Continue reading
