Tag Archives: arms length

Joyous Giving

I spend a lot of time thinking about the difference between annual and major gifts.  You know—annual are those gifts you get year after year after year.  Except you don’t, of course.  Attrition rates, at least for small nonprofits, are … Continue reading

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At A Distance

Arms length. It’s the worst way to connect with a prospective donor. Direct mail–when sending to a list that is at least warm–only gets about a 4% positive response rate. Email solicitations tend to be even lower. And newsletters, lower … Continue reading

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