Tag Archives: Ask

What We Talk About When We Talk About Money

Money.  Some people will say that the love of it is the root of all evil.  Others think it is the major measure of success.  Many of us, and I do count myself in this group, have a difficult relationship … Continue reading

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So Maybe It IS Brain Surgery

My last post I stated, Throughout my development career—almost 30 years now—I have been reminded regularly that fundraising just isn’t brain surgery. But I’ve begun to think that maybe it is.”  One person who definitely thinks it is is Alison … Continue reading

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Raising Money

As election results sink in and so many are asking what now, one answer is to support those nonprofits that work in the areas likely to be most affected:  health care, immigration, gay rights, racism, sexism, real news, and so … Continue reading

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Don’t Forget to Ask

This time of year I am spending a lot of my time working with clients on developing their end of year appeal.  And while I push for a multi-platform approach, the direct mail letter is almost always the launching mechanism … Continue reading

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Making The Ask, Closing The Deal

I’ve spent almost equal amounts of time asking people to make a charitable contribution to a nonprofit organization and to purchase a good or service from a for profit company.  And what I’ve noticed is that there is not much … Continue reading

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