Tag Archives: committed donors

Transactional and Relational Fundraising

On a pretty regular basis, some charity or other does something that brings in megabucks. Today that charity is ALS with the ice bucket challenge. It’s wonderful that an organization can raise tons of money. And so every other organization … Continue reading

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Thinking About Major Gifts

  When I started my fundraising career at a major research institution, Major Gifts were defined as “Gifts of $25,000 or more, given over 5 years or less.”  In those days, a million dollar gift was considered huge, so I … Continue reading

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