Tag Archives: cultivation

Five Reasons Your Fundraising Is Failing

You never ask!  This, above all, is the single most important reason fundraising fails.  As my father always told me:  If you don’t ask, you don’t get.  But do make sure that you are asking appropriately.  Which leads us to … Continue reading

Posted in fundraising | Tagged , , , | Leave a comment

Are You Cultivating or Just Touching?

Cultivation.  The steps you take to move a prospect closer to becoming a donor.  All the things you do to build a relationship; the way you make your donors feel that they are a part of your organization and that … Continue reading

Posted in cultivation, fundraising | Tagged , , | Leave a comment

If it matters, if they care….

Before I was a fundraiser, I held many different sales jobs, including one as a life and health insurance agent. Shortly after I started at my agency, I went to the star agent and asked, “What do I need to … Continue reading

Posted in fundraising | Tagged , , | 2 Comments

Cultivation is the Key

At a conference recently, a colleague noted that people engaged in fundraising don’t ask enough.  I demurred.  I think they do ask—but not always appropriately.  What is missing is cultivation. The dictionary definition of cultivation is : To promote or … Continue reading

Posted in Ask, cultivation | Tagged , , | Leave a comment

Understanding Roles and Responsibilities

Well, no. This isn’t really about boards. It’s about staff. Particularly development staff. What is the role and what are the responsibilities of the development director? I sit through a lot of meetings where it is clear that no-one, including … Continue reading

Posted in fundraising, planning | Tagged , , , , , , , , , , , | Leave a comment