Too Busy To FundraiseWritten by experienced non-profit professionals, Too Busy To Fundraise offers news and tips on fundraising, marketing and communications for newbies and hardened veterans alike.
Tag Archives: cultivation
When I meet people who work at nonprofits—and, as a nonprofit consultant, most of the people I meet work at nonprofits—they generally describe their organizations by telling me about their programming and giving me a blow-by-blow account of what happens … Continue reading
You never ask! This, above all, is the single most important reason fundraising fails. As my father always told me: If you don’t ask, you don’t get. But do make sure that you are asking appropriately. Which leads us to … Continue reading
Cultivation. The steps you take to move a prospect closer to becoming a donor. All the things you do to build a relationship; the way you make your donors feel that they are a part of your organization and that … Continue reading
Before I was a fundraiser, I held many different sales jobs, including one as a life and health insurance agent. Shortly after I started at my agency, I went to the star agent and asked, “What do I need to … Continue reading