Too Busy To FundraiseWritten by experienced non-profit professionals, Too Busy To Fundraise offers news and tips on fundraising, marketing and communications for newbies and hardened veterans alike.
Tag Archives: direct mail
Dear “SALU” said the appeal, obviously missing the important step of mail merge. Dear SALU, alas, wasn’t the only error. The next sentence asked me–as a regular donor–to continue helping to do what they do. But I’m not a regular … Continue reading
My daughter is 41 years old. In 7th and 8th grade she went to a private school that turned out to be the only school in her educational career that she enjoyed. After she moved on to high school, I … Continue reading
This time of year I am spending a lot of my time working with clients on developing their end of year appeal. And while I push for a multi-platform approach, the direct mail letter is almost always the launching mechanism … Continue reading
First I got all the end of the year appeals. And I confess, few appealed to me at all. Not that I have anything against the work these organizations are doing, but I was not compelled by their asks. For … Continue reading