Tag Archives: direct mail

When Direct Mail Appeals Go Sadly Wrong

Dear “SALU” said the appeal, obviously missing the important step of mail merge.  Dear SALU, alas, wasn’t the only error.  The next sentence asked me–as a regular donor–to continue helping to do what they do.  But I’m not a regular … Continue reading

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How NOT to Engage Your Donors

My daughter is 41 years old.  In 7th and 8th grade she went to a private school that turned out to be the only school in her educational career that she enjoyed.  After she moved on to high school, I … Continue reading

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Don’t Forget to Ask

This time of year I am spending a lot of my time working with clients on developing their end of year appeal.  And while I push for a multi-platform approach, the direct mail letter is almost always the launching mechanism … Continue reading

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That Time Again

First I got all the end of the year appeals. And I confess, few appealed to me at all. Not that I have anything against the work these organizations are doing, but I was not compelled by their asks. For … Continue reading

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80/20

You know this one—the fact that 80 percent of the outcomes typically comes from 20% of the causes.  In fundraising that translates to 80% of the money raised comes from 20% of the donors.  The truth of this makes a … Continue reading

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