Tag Archives: direct mail

How NOT to Engage Your Donors

My daughter is 41 years old.  In 7th and 8th grade she went to a private school that turned out to be the only school in her educational career that she enjoyed.  After she moved on to high school, I … Continue reading

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Don’t Forget to Ask

This time of year I am spending a lot of my time working with clients on developing their end of year appeal.  And while I push for a multi-platform approach, the direct mail letter is almost always the launching mechanism … Continue reading

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That Time Again

First I got all the end of the year appeals. And I confess, few appealed to me at all. Not that I have anything against the work these organizations are doing, but I was not compelled by their asks. For … Continue reading

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80/20

You know this one—the fact that 80 percent of the outcomes typically comes from 20% of the causes.  In fundraising that translates to 80% of the money raised comes from 20% of the donors.  The truth of this makes a … Continue reading

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