Tag Archives: effectiveness

Meeting Your Fundraising Challenge

Typing with only my left hand is hard.  But teaching dictation software to understand your speech patterns takes a lot of time. As does re-working how you write.  Speaking and typing are, I think, different.  Any way I slice this, … Continue reading

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Nurture Donors, Don’t Chase Dollars

I’m on a mission. To move fundraising from the mindset of chasing dollars to that of nurturing donors. And I think it will take more than simply saying “Donor-centered fundraising.” To me it starts with the way we define fundraising … Continue reading

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At A Distance

Arms length. It’s the worst way to connect with a prospective donor. Direct mail–when sending to a list that is at least warm–only gets about a 4% positive response rate. Email solicitations tend to be even lower. And newsletters, lower … Continue reading

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Getting Donors/Keeping Donors

The board fund development committee members were sitting around, talking about who hadn’t yet made their annual gift and what they needed to do to get that gift. It was an important conversation, but it wasn’t the only conversation they … Continue reading

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If You Plan It, Funds Will Come

The end of the year is nigh. If you read lots of fundraising blogs, they’re all talking about what you should do to end the year on a high note. And the information is mostly all good. But just as … Continue reading

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