Tag Archives: Motivating

An Open Letter to Ira Glass

Dear Ira Glass, Like millions of others, I’m a big fan. And like too many of those others, I’m embarrassed to admit that I don’t support This American Life. I listen to the podcast at the gym, and delight in … Continue reading

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At A Distance

Arms length. It’s the worst way to connect with a prospective donor. Direct mail–when sending to a list that is at least warm–only gets about a 4% positive response rate. Email solicitations tend to be even lower. And newsletters, lower … Continue reading

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Why People Give

The young development director was waxing eloquent, talking about how incredible her organization’s mission was and how they would only have to get the word out to see the money pouring in. I almost didn’t have the heart to disabuse … Continue reading

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Board Members and Fundraising

Board members are not good fundraisers, a survey from Board Source says. Well, duh. Most of my clients—staff and board members alike—would agree. Much of my work, in fact, is about helping board members to become better at fundraising. And … Continue reading

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Boards and Fundraising

Often, when I am working with boards and talking about their role in fundraising, someone (often many someones) crosses her arms and snarls, “I didn’t sign up for this.” And, indeed, she probably didn’t, Whoever recruited her probably said words … Continue reading

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