Tag Archives: prospects

Engaging Suspects

A reader asked if I have “new strategies to take lists of people I have that I know are interested in our type of nonprofit but I don’t have a referral or a direct connection….But I do have a really … Continue reading

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Connecting the Dots

A confession. I no longer open direct mail. But this was from a place where I had been the Executive Director—although many years ago—and I was curious what they were up to. Alas, not much. They still had “a fabulous … Continue reading

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At A Distance

Arms length. It’s the worst way to connect with a prospective donor. Direct mail–when sending to a list that is at least warm–only gets about a 4% positive response rate. Email solicitations tend to be even lower. And newsletters, lower … Continue reading

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Get Out of My Way

Fundraising, at its most basic level, is about building relationships. The beginning of the most famous definition of successful fundraising talks about “the right person asking the right prospect.” That right person can open doors that would otherwise stay firmly … Continue reading

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Mission Driven

Every Thursday, a box of fresh fruit and veggies is delivered to my front door  As wonderful as the produce is–and it is wonderful –what is even more wonderful is the inserted newsletter from the farmer, Thaddeus. His words make … Continue reading

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