Too Busy To FundraiseWritten by experienced non-profit professionals, Too Busy To Fundraise offers news and tips on fundraising, marketing and communications for newbies and hardened veterans alike.
Tag Archives: segmenting
Dear “SALU” said the appeal, obviously missing the important step of mail merge. Dear SALU, alas, wasn’t the only error. The next sentence asked me–as a regular donor–to continue helping to do what they do. But I’m not a regular … Continue reading
In economics, opportunity costs are “the loss of potential gain from other alternatives when one alternative is chosen.” For nonprofits, this is a very real issue, and one that too few of us consider every time we ask a prospect … Continue reading