Tag Archives: transformational gifts

Joyous Giving

I spend a lot of time thinking about the difference between annual and major gifts.  You know—annual are those gifts you get year after year after year.  Except you don’t, of course.  Attrition rates, at least for small nonprofits, are … Continue reading

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Transactional and Relational Fundraising

On a pretty regular basis, some charity or other does something that brings in megabucks. Today that charity is ALS with the ice bucket challenge. It’s wonderful that an organization can raise tons of money. And so every other organization … Continue reading

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